I was attending a fund-raising event. You know, one of those swanky affairs with hors d’oeuvres and champagne floating past your face on silver trays, balanced by white gloves? Don’t get me wrong…the food is always great, the booze is on pour, and the company is impressive… the A-Listers, the Chosen, the Elected, the Cool Kids, the Gifted, the Greats, the Legends, and…then…there…is…me — the Coach.

I was at this event for a record-breaking 25 minutes before the good old ice-breaking question reared its ugly head. A music executive asked, “So, Dolo…” [pause] (There’s always a pause. In my mind, I think it’s because ‘so’ and ‘Dolo’ rhyme and my name is just that cool)… “So, Dolo. What do you do?” Bracing myself for the impact of my response I replied, “I’m a Life and Business Strategist.” He shifted his weight from his left foot to his right foot, took a sip of his scotch, looked up in the air for either clarity to my response or more questions to ask. Finally, he landed on “You mean like one of those life coach people?” My internal saboteur immediately began to get defensive and started suggesting I walk away from this conversation, as it’s always an exercise in futility. Instead, I smiled broadly. “Yes! I am ABSOLUTELY one of those people. You and your team are doing exceptionally well. Are you guys taking advantage of peak performance training?” Anxiety, confusion, and FOMO (Fear of Missing Out), showed on his face. “I’ve been reading a lot about the practice and the benefits but no, we just can’t justify the return on the investment. I would think that would be pretty difficult to quantify.” (If I had a dollar for every time I heard this, I’d be sipping Pina Coladas in Puerto Rico). Now fully engaged I say, “Actually, just the opposite. Justifying the buy-in depends on the goal. A terrific reason to incorporate coaching into your personal and/or professional environment is if there is a gap between where you are and where you want to be. Not only will your coach help you close the gap, but she’ll also help you break through limiting beliefs and challenge you to think bigger.”

As a matter of fact, Public Management revealed the following study…The study showed that training alone increased productivity by 22.4% while training combined with weekly life coaching increased productivity by 88%. Here is why:

1) Accountability. Regularly scheduled sessions prompt clients to get more done than they would if left to their own devices. Think about it, if you work out with a personal trainer at the gym, you work much harder than on your own. Clients take bigger actions, set bigger goals and think bigger when they work with a professional coach.

2) Expertise. The trained life coach knows how to help you set the right goals, make more money, and structure your personal and professional life to achieve greater productivity with less effort. You’ll achieve more in less time with the input of an accredited Life Coach on your side.

3) Delivery. A well-trained coach knows how to use the right words so that you are naturally motivated. It doesn’t take brow-beating or nagging when you are working with a skilled life coach.

4) Speed. Most people find that things start to happen very quickly after hiring a life coach.

I could see his wheels turning. “Huh! Interesting. You wouldn’t happen to have a card would you?” With my hand already in motion I say, “Of course I do!” And at last, the kid with the champagne tray arrives. Cheers!

Chart Provided byNewsweek

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Also published on Medium.

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